The Playbook for Creating Products with Clarity and Confidence 

“J and his team have helped my organization deliver amazing value to our customers time and time again. His ability to take nebulous, undefined concepts and drill down until they become quality, tangible products, is second to none” 
— Adam Ferrando, Manager of Sales Technology: Delta Air Lines

About the Book

You have to build things with limited time and a limited budget. How do you make the most of both? Not only that, how do you get confidence and clarity in what you’re going to build and how you’re going to build it? Whether you’re a startup founder or the head of a corporate product team, you need the right strategies and tools to give your team the best chances of building products and services that give you a competitive advantage.


Loops is the practical guide you need to get products out of your mind’s eye and into the real world. Seasoned product strategist and experience designer J Cornelius covers the processes, exercises, and methodologies used by some of the world’s fastest moving and most successful startups and corporate product teams to get out in front and stay there. This book will give you the tools you need to create products people love.


“Loops” is a necessity for anyone who has to create and deliver a competitive, distinct experience. It is the playbook for using a new, contemporary toolset that is tried and trusted by all of today’s wildly successful brands. 
— Greg Storey, Design Leader: InVision, USAA, and IBM

Get Notified when Loops is Released

Your email address will only be used to tell you about the book and send you a free sample chapter. We will not share it or sell it to anyone. Ever.