Better products.
Smarter decisions.
Product strategy and AI for companies that need to move forward with clarity & confidence.
Start with the real problem. Everything else follows.
I don't start with your feature list, your competitor's product, or the thing your board is excited about this quarter. I start with your actual problem. Once that's clear, the path forward gets simpler.
I've spent thirty years building products, writing code, designing interfaces, and running companies — including restaurants I operate right now. When AI can accelerate the work, I'll show you where and how. When it can't, I'll tell you that too.
No fluff. No frameworks for the sake of frameworks. Just clear thinking applied to your specific situation.
The Interface Is Dead. Now What?
Why the companies closest to the problem will win the AI era — and why that might finally include yours.
Read →Stop Waiting for the Super-App — Your Business Needs to Become One
The super-app isn't arriving as a single product from Silicon Valley. It's being assembled by every business willing to ask: where is the friction?
Read →Don't Build a MVP!
An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.
Read →Partnership
Fractional CPO-level thinking on a regular cadence. Product direction, AI strategy, UX decisions, and competitive moves — from someone who builds, not just advises.
- Two strategy sessions per month
- Async access between sessions
- Quarterly strategic review
Engagement
A fixed-scope project with a defined outcome. Product strategy, AI integration, UX overhaul — I embed in the problem and deliver a result, not a slide deck.
- Discovery phase with strategic brief
- Hands-on execution, not just advice
- Fixed scope, fixed price
Assessment
A structured diagnostic for a specific challenge — product direction, AI readiness, market positioning. Walk away with a written plan you can act on immediately.
- Pre-work questionnaire & review
- Half-day to full-day working session
- Written report with action plan
I work across industries, with particular depth in travel & hospitality. Learn more →
"J has helped us deliver amazing value to our customers time and time again. His ability to take nebulous concepts and drill down until they become quality products is second to none."
"J shows you how to ask the right questions, dig into the core of the challenge, and drive towards results-based solutions."
"The concepts he teaches be applied to any type of product or business idea. A clear and concise way to make sense of the chaos and build something people will actually buy."
"Few have logged as many hours as J, thinking deeply about product design and the methodologies that lead to success. This book captures years of wisdom."
"For J, nothing is impossible. He knows how to get things done, even on ridiculously short notice. A great eye for small details but never forgets the high-level strategy."
"J clears up so much about the process of building products and makes it easy for designers, developers, and business people to understand and apply."
"J's guidance is perfect for anyone who has to create and deliver a competitive, distinct experience. The playbook for a toolset tried and trusted by today's wildly successful brands."
Loops: Building Products with Clarity & Confidence
Building things with limited time and a limited budget means every decision matters. Loops lays out the processes, exercises, and methodologies used by some of the world's fastest-moving product teams to get out in front and stay there.
Covering the full arc from research through prototyping, testing, branding, and building at speed — this is the framework behind every engagement.
Available in paperback, Kindle, and audiobook.
Get It on Amazon